Musings of a Tech Transfer Enthusiast
Interviewee: Jason Cohen
This coming Thursday I'll be hosting a webinar that's targeted at ABB's product managers and software developers that has just been opened to anyone who's interested. Join us! I'll be interviewing Jason Cohen, an entrepreneur that has started four companies with two successful exits. He is currently running his fourth company, WP Engine, which offers Word Press hosting. More relevant to software engineers he's the founder of SmartBear Software, the company behind CodeCollaborator, a popular code review tool that many groups within ABB use today. Additionally, he's the author of the "a smart bear" blog that has over 40,000 subscribers.
Interview Focus: Lessons Delivering Software
For many large companies (i.e., the enterprise) the last ten years or so have ushered in a new era, one that is increasingly software focused. For these companies and their employees it's important to continually gain a deeper understanding of how to build and sell software in order to deliver their core business. While there is some value in learning from large corporations like Microsoft or Apple I find that the complexity of their stories obfuscates any lessons we might learn. In contrast, Jason's story, especially his SmartBear story, offers unusually clear insight into what it takes to build and sell software. He was laser-focused on creating a company that did one thing well. He found that thing, made thousands of customers happy, and his company profitable. The issues that he encountered when building a software business, from keeping customers happy with under-performing software to developing a sane pricing model, is what we'll discuss and learn from on Thursday.
This webinar is free, but there's a limited number of spots so sign up:
Time: 11am EST on Thursday, May 15
Signup Link: https://sdip-abb.webex.com/sdip-abb-en/onstage/g.php?d=950787858&t=a
Update: This interview has been conducted and is now available via the player at the top of this post and direct download below. Enjoy!
David Shepherd leverages software engineering research to create useful additions to the IDE.